wiedler.ch

book (design) story #139

hans fischli, hans neuburg:
konstruktive grafik

kunstgewerbemuseum zürich, 1958
printer: aschmann & scheller ag, zürich
size: 20 x 22 cm
designer: hans neuburg

when josef müller brockmann (1914-1996) became a teacher at the kunstgewerbeschule zürich, he initiated an exhibition about "constructive graphic design". this is the catalogue. müller-brockmann showed worked the work of the three designers with whom he founded the magazine "neue grafik" in the same year.

the reproduction feature 4 exhibition posters by richard paul lohse (1902-1988), ...

... logos and ads designed by hans neuburg (1904-1983) who designed the exhibition catalogue and poster (reproduced on the catalogue cover), ...

and works by carlo vivarelli (1919-1986).

the impressum states that most of the printing blocks were borrowed from "the magazine 'neue grafik' which will be published soon".