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book (design) story #155

richard paul lohse:
neue ausstellungsgestaltung

verlag für architektur, erlenbach-zürich, 1954
printer: buchdruckerei huber & co. ag., frauenfeld
size: 24 x 29 cm
designer: richard paul lohse

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this book on exhibition design by swiss painter and graphic designer richard paul lohse (1902-1988) is a classic example of 1950s swiss typography.

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its grid-based layout is perfect for these kind of books with multilingual text and photos in different sizes. the layout grid is also present in the design of the photographic jacket ...

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... and the beige cloth cover.

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the title page is swiss "new new typography" style with asymmetrically arranged blocks of akzidenz-grotesk lines.

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the trilingual text runs in parallel columns.

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note the extremly narrow margins!

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the book features many great exhibition designs. above a stand lohse designed for the escher wyss company, ...

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... and below an exhibition design by mies van der rohe.

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