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book (design) story #309

p. frey:
der graphiker

städtische berufsberatung, zürich (zur berufswahl, 45. jahrgang, heft 2), 1969
printer: art. institut orell füssli ag, zürich
size: 21 x 21 cm
designer: walter bangerter

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a huge letter "g" in an extra-bold akzidenz-grotesk on the front cover, ...

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... on the back typical tools a graphic designer of the pre-digital age worked with.

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this is an information brochure is about the profession of graphic designer, ...

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... designed by walter bangerter (1907-1986) in the typical swiss style of the time.

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according to the impressum the photos were made in cooperation with the verband schweizer graphiker (vsg). no names are mentioned, however we can identify work by josef müller-brockmann and jörg hamburger on the right.

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