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book (design) story #343

carola giedion-welcker:
die neue realität bei guillaume apollinaire

benteli, bern-bümpliz, 1944
printer: buchdruckerei benteli ag, bern
size: 21 x 15 cm
designer: jan tschichold

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in the mid-1940s the bern-based benteli verlag published two books by carola giedion-welcker (1893-1979) on modern poetry: the anthology shown in book story 2, and ...

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... this essay on french poet guillaume apollinaire. while the former book sported a modernist design by richard paul lohse, this one is quite different: an example of jan tschichold's (1902-1974) symmetric neo-classical style – definitely post-"new typography", but very fine and elegant.

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under the printed glassine jacket a silhouette designed by hans/jean arp, also reproduced inside the book in different colour.

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a publisher's leaflet is laid-in announcing a collection of poems by arp (which was designed by tschichold, too) and a book on klee.

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