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book (design) story #356

eduard plüss:
lohse / zürich zwitzerland

stedelijk museum, amsterdam, 1961
size: 26 x 19 cm
designer: richard paul lohse

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by the early 1960s richard paul lohse (1902-1988) was a well-known graphic designer, but his success as an abstract painter just started to take off on an international level. in 1961 willem sandberg offered lohse a solo exhibition at the renowned stedelijk museum amsterdam. lohse also designed the exhibition catalogue, in his typical style: multi-column, grid-based layout with asymmetric titles and sans-serif – but (unlike bill, gerstner, and others) lohse never used unjustified setting of text.

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a striking detail: the photo at the lower right is rather unusual for an art catalogue, with the painting mentioned in the caption only serving as a backdrop for a smiling young girl! her identity is not revealed in the caption, but one can guess that she was very important to lohse – obviously more important than the painting ...

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