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book (design) story #400

heinrich gutherson:
landschaften der schweiz

büchergilde gutenberg, zürich, 1950
printer: genossenschaftsdruckerei zürich
size: 24 x 17 cm
designer: richard paul lohse (jacket)

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i celebrate the 400th book story with a fine example of the standardised designs by richard paul lohse (1902-1988) for büchergilde gutenberg's scientific books series "forschung und leben" (research and life) – see story 278 for general infos.

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this jacket reveals lohses design principles which he used in both his painting and graphic design work: orthogonal, often square colour fields in a grid pattern using strong, often complementary colours. and akzidenz-grotesk, of course.

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em>"the landscapes of switzerland"was written by heinrich gutersohn (1899-1996), a professor of geography at the federal institute of technolgy (eth) in zürich.

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as always, the standardised cover and inner pages are designed in a more traditional style with centred titles (probably not by lohse)

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