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book (design) story #531

henry hoek:
st. moritz / dorf / bad / campfèr

orell füssli verlag, zürich / leipzig, 1931
size: 16 x 10 cm
photographer: albert steiner
designer: alex walter diggelmann (cover)

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this is the original german version of the st. moritz tourist guide featured in story 460. it sports a different cover, a map of the st. moritz area designed in a crude "elemental typography" style. next to the blue lake i notice the signature "dig", referring to alex walter diggelmann (1902-1987). diggelmann also designed great tourist posters for st. moritz in the swiss hyperrealist style of the 1920-30s, see e.g. here.

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inside the book is very similar to the later english version. author henry hoek (1878-1951) was a german skiing pioneer who wrote several books on the subject.

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famous albert steiner (1877-1965) contributed some photos, and there are a couple of foldout panoramic drawings, also designed by a.w diggelmann according to the impressum.

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note the rounded corners of the booklet, to make it better fit the pocket. this ad for the competing skiing location of davos is quite striking!

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