book (design) story #564
alfred flückiger:
la suisse sous la neige
office national du suisse tourisme, zurich, 1935
printer: art. institut orell füssli, zurich
size: 18 x 12 cm
photographer: heiniger, matter, meerkämper, albert steiner, h. steiner, etc.
designer: herbert matter
of all the mid-1930s swiss tourist brochures ...
... designed after paul renner's general style guidelines (see previous story), ...
... no doubt this winter sport guide is one of the standouts – ...
... of course designed by the ... .
... photomontage virtuoso who ...
... was to cheerful tourism ...
... what john heartfield was to political satire: ...
... herbert matter (1907-1984) ...
... designed these masterpieces ...
... before finally leaving for the usa in december 1935.
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