book (design) story #584
(unknown) :
wehag katalog 37
wilhelm engstfeld ag, heiligenhaus, 1937
printer: w. girardet, essen
size: 21 x 15 cm
designer: max burchartz
in story 377 i discussed a product catalogue of the wehag company (wilhelm engstheld heiligenhaus ag) from 1951.
here we have an earlier one from 1937, ...
... likewise designed by max burchartz (1887-1967) ...
... who also designed door handles for the company, e.g. those shown above.
looking at this brochure you couldn't tell that it was produced in those years when the nazis favoured "german" gothic and fraktur typefaces ...
the backdrop of buchartz' cover features a blown up halftone screen – reminds me of max bill's ad on the back of book 202.
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