book (design) story #585
(unknown) :
luzern – vierwaldstättersee – schweiz
offizielles verkehrsburau luzern, 1935
printer: c. j. bucher ag., luzern
size: 22 x 11 cm
photographer: franz schneider
designer: herbert matter
the design of this swiss tourist leaflet for lucerne is similar to ...
... the one for davos in story 430: b/w photos with blue skies and lakes, ...
... blue photos overprinted with text, ...
... both leaflets featuring a girl shading her eyes with her hand.
the design of this one is credited to the swiss pioneer of modernist tourist propaganda, ...
... herbert matter (1907-1984).
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