wiedler.ch

book (design) story #586

adolf wirz:
pontresina – skikarte mit 51 skitouren

kur- und verkehrsverein pontresina, around 1935
printer: conzett & huber, zürich
size: 22 x 11 cm
photographer: schocher, flury, schär
designer: emil schulthess

this undated tourist leaflet for pontresina, a swiss alpine resort near st. moritz, ...

... features a map with 51 skiing routes .

its design is credited to "schulthess/wz" ...

... which i guess refers to photographer and graphic designer emil schulthess (1913-1996). after studying with hans finsler at the kunstgewerbeschule zürich schuthess worked as a freelance graphic designer between 1932 and 1936, mostly for the tourist industry. in 1937 he became an in-house graphic designer for the publishing company conzett & huber (the printer of this leaflet). in this function schulthess designed the early issues of the "du" magazine (see story 382). and "wz" may very likely refer to swiss advertisement pioneer adolf wirz (1906-1997, see story 736).