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book (design) story #591

felix moeschlin:
amerika vom auto aus

eugen rentsch verlag, z├╝rich-erlenbauch / leipzig, 1930
size: 22 x 16 cm
photographer: kurt richter
designer: pierre gauchat (jacket + cover), elsa moeschlin (endpapers)

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"america by car" is a travel report by swiss writer felix moeschlin (1882-1969), president of the swiss writers' association since 1924. book story 450 covers another one of his books.

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the photomontage jacket and the cover are credited to an artist who designed many books for eugen rentsch's publishing company (and also the associated rotapfel-verlag): pierre gauchat (1902-1956). note the initial "g" below the cover title. more about him in the next story.

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the map drawing on the end papers was designed by his wife elsa moeschlin-hammer (1879-1950), a swedish-born painter, showing the roundtrip ...

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... which covered 20'000 kilometers according to the subtitle.

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the stunning photographs are credited to a dr. kurt richter (no further info found about him): ...

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... countryside, ...

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... cities, ...

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... and swiss-born structural engineer othmar hermann amman with his hudson river bridge, still under construction at the time and finally named george washington bridge.

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