book (design) story #595
lamberto paoletti:
lebensreform – lebenskunst
verlag gebr. riggenbach, basel, 1937
size: 22 x 15 cm
designer: hermann eidenbenz, jacket
a stunning photomontage jacket: while the factory chimney with clouds of coins are in the vein of john heartfield, ...
the greek statue and cloudy skies remind of herbert matter's work (see story 576).
the signature "eidenbenz" refers to hermann eidenbenz (1902-1993) who had opened a studio in basel together with his brothers willi and reinhold in 1933.
the book "reform of living – art of living" was written by lamberto paoletti (1981-1954), a pioneer of the naturism movement in italy.
paoletti had published his italian book "naturismo – arte del vivere" in 1934.
the forerword is by swiss physicist and health food pioneer maximilian bircher-benner (1867-1939), the inventor of the famous "birchermüsli".
pictures of half-naked people ...
... doing outdoor activities, ... ...
... modern art, ...
... and representations of naked people in ancient cultures.
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