wiedler.ch

book (design) story #607

konrad wiedler, curt keller, et al.:
escher wyss mitteilungen / heft 1,2,3 1960

escher wyss, zürich / ravensburg / schio, 1960
size: ?? x ?? cm
designer: richard paul lohse

zurich-based company escher wyss was a major swiss turbine manufacturer. from the late 1930s until well into the 1960s most of the company's graphic designs was done by richard paul lohse (1902-1988), see also stories 102 and 558. here we have some issues of the company's perodical "escher syss mitteilungen" from the 1940-1960s, for which lohse created a standardised design and layout.

let's look at this 1960 special issue on the company's turbine research.

the cover with its square photos arranged in a 3x3 grid somewhat remind of lohse's abstract "9 square" paintings.

the photos are often of a great aesthetic quality.

a flexible layout with 3, 2 or 1 columns adapts easily to the variety of material.

when i was first leafing through this issue i got a big surprise: ...

... there is an article on the use of sensor data recording instruments for calibrating turbines, written by a "k. wiedler": ...

... my father konrad wiedler (1928-1989) was an engineer who worked for escher wyss in the 1950-60s.