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book (design) story #607

konrad wiedler, curt keller, et al.:
escher wyss mitteilungen / heft 1,2,3 1960

escher wyss, z├╝rich / ravensburg / schio, 1960
size: ?? x ?? cm
designer: richard paul lohse

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zurich-based company escher wyss was a major swiss turbine manufacturer. from the late 1930s until well into the 1960s most of the company's graphic designs was done by richard paul lohse (1902-1988), see also stories 102 and 558. here we have some issues of the company's perodical "escher syss mitteilungen" from the 1940-1960s, for which lohse created a standardised design and layout.

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let's look at this 1960 special issue on the company's turbine research.

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the cover with its square photos arranged in a 3x3 grid somewhat remind of lohse's abstract "9 square" paintings.

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the photos are often of a great aesthetic quality.

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a flexible layout with 3, 2 or 1 columns adapts easily to the variety of material.

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when i was first leafing through this issue i got a big surprise: ...

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... there is an article on the use of sensor data recording instruments for calibrating turbines, written by a "k. wiedler": ...

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... my father konrad wiedler (1928-1989) was an engineer who worked for escher wyss in the 1950-60s.

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