book (design) story #624
(unknown) :
heilbäder der schweiz
schweizerische verkehrszentrale, zürich / verband der schweizer badekurorte, 1937
size: 18 x 12 cm
photographer: gaberell, meerkämper, schuh, steiner, spreng
designer: hermann eidenbenz
another tourist brochure from the series introduced story 563): "spas in switzerland".
although no designer is credited, the impressive photomontage cover can be identified as the work of hermann eidenbenz (1902-1993), because ...
... eidenbenz designed a poster on the subject using the same image. (many thanks to cornel windlin for this information and the poster picture!)
the inside is designed in the style of other booklets in the series, ...
... with great photos credited to no less than 25 artists, ...
... among them familiar names such as gaberell, meerkämper, schuh, steiner, and spreng.
below an old print showing a swiss spa of 1554. note the caption in a different, "retro" style: blackletter typeface (schwabacher), set centered!
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