wiedler.ch

book (design) story #639

(unknown) :
braunwald

unknown, around 1935
printer: ringier, zofingen
size: ?? x ?? cm
designer: (unknown)

this swiss tourist flyer for braunwald, a car-free mountain resort in the canton of glarus, features almost surrealist photomontages: children in b/w with oversized gentian plants, ...

... or yellow butterfly. the sansserif type lends a modern look.

no designer is credited, and no year is mentioned, ...

... although i guess the flyer is from the mid-1930s: the text mentions the cablecar's faster speed which was introduced in 1932, while a photo still shows the wooden cars which were replaced by silvery metal ones in 1939.