book (design) story #653
georges heberlein:
100 jahre heberlein 1835-1935
heberlein & co. a.-g., wattwil, 1935
printer: art. institut orell füssli, zürich
size: ?? x ?? cm
photographer: hans finsler
designer: (unknown)

here a book that has travelled quite a bit.

when i found this copy listed on a website it turned out that it was located in brazil.

a brazilian colleague managed to buy it there and another colleague brought it back to switzerland ...

... literally "back to switzerland": the book is about heberlein & co, a swiss textile finishing company located only 50 km from where i live.

it was published in 1935 at the occasion of the company's 100th anniversary.

among the authors is director georges heberlein (1874-1944) who contributed a history of the company founded by his grandfather.

what makes this book special is not its rather conventional typography, ...

... but the impressive photo section: ...

... heberlein commissioned renowned swiss photographer hans finsler (1891-1972) to document factory buildings, ...

... workers and warehouses, ....

... machinery and processes, ...

... and finally the products: ...

... finsler's photos ...

... show the textile materials and structures ...

... in all their beauty.

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