book (design) story #655
(unknown) :
naef & specker gummi ag / catalogue / katalog
naef & specker ag, around 1960
size: 21 x 15 cm
designer: (unknown)

here the c. 1960s spiral-bound product catalogue of a swiss rubber goods manufacturer.

the cover design sports akzidenz-grotesk type in a horizontal/vertical arrangement with "concrete art" style squares in three colours ...

... which mark the catalogue sections.

on the the last page the colour squares have become arrows.

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