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book (design) story #699

(unknown) :
40 jahre lämmlin

lämmlin, basel, around 1940
printer: benno schwabe & co, e. birkhäuser & cie, wassermann & c
size: ?? x ?? cm
photographer: spreng, basel
designer: fritz bühler

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this book was published at the occasion of the 40th anniversary of "lämmlin", ...

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... who were a tailoring company in basel.

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on the first page a striking photo of clothing labels with company logo, ...

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... followed by text and drawings about the company's history, and full-bleed photos of the patrons.

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rather unusual is the combination of a spiral binding with a dustjacket that is glued to the cover boards.

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the impressive photos are credited to "spreng", ...

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... i.e. basel-based modern photographer robert spreng (1890-1969): the lofty premises, ...

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... and tailors at work – sitting cross-legged on their tables!

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the book design is credited to fritz bühler (1909-1993, see also stories 502 and 697).

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