book (design) story #709
urs rahm, ernst lang, rudolf geigy:
im schatten der nacht
j.r. geigy s.a., basel, around 1959
size: 15 x 15 cm
designer: (unknown)
another series of geigy promotional booklets in the vein of story 616.
"in the shadow of the night" is about animals in the night: ...
... nice ones, ...
... and not so pleasant ones.
integrated are some ads for medomin, a sleeping drug.
clever pr indeed, ...
... and another example for modernist swiss graphic design ...
... being perfectly compatible with the business goals ...
... of global industrial players such as geigy.
that's a vampire bat below right.
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