wiedler.ch

book (design) story #727

(unknown) :
der bündner falter

roelli reklame, around 1930
printer: meag, chur
size: ?? x ?? cm
designer: (unknown)

in the 1930s, the swiss tourist industry was open to a modernist design approach for its promotional material. now be prepared for an entire "avalanche" of travel brochures and tourist magazines.

here we have a pamphlet, bearing a rather unusual title: "the butterfly of grisons", with the drawing of a brimstone butterfly on the front.

the flyer is promoting a journey through the canton of graubünden (grisons), visualised on the wide format with street map and photos.

texts are german and french, in sansserif type.