book (design) story #730
walter amstutz:
st. moritz 1936/37
kur- und verkehrsverein st. moritz, 1936
size: 21 x 11 cm
designer: walter herdeg
story 587 featured a st. moritz tourist brochure for the summer season of 1936 – here we have the winter version, ...
... created in the same vein by the team of walter herdeg (1908-1995) and st. moritz tourism director walter amstutz (1902-1997). the montage above shows a sporty beauty enjoying glittering snowflakes in the sun. here the trademark smiling sun of st. moritz comes in the disguise of a historical pub sign.
the flyer includes a film-like instructional guide to skiing, ...
... more photomontages combined with ...
... sansserif text – another great example of "optimistic" swiss modernist graphic design of the 1930s! these flyers were printed in different languages, this copy is in french.
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