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book (design) story #736

adolf wirz:
pontresina – 1800 m engadin schweiz

kur- und verkehrsverein pontresina, 1937
printer: conzett & huber, zürich
size: 21 x 10 cm
designer: emil schulthess

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this tourist flyer for the swiss skiing resort of pontresina near st. moritz is in the same vein as story 586, ...

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... again designed by emil schulthess (1913-1996).

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the flyer's design was clearly inspired by herbert matter's style (see eg story story 564).

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the credits actually name "schulthess/wirz", so my guess is that swiss advertisement pioneer adolf wirz (1906-1997) who founded his own agency in 1936 was involved with the flyer's concept.

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