wiedler.ch

book (design) story #744

hermann ullstein:
wirb und werde!

verlag a. franke a.g., bern, 1935
size: ?? x ?? cm
designer: (unknown)

hermann ullstein (1875-1943) was a german publisher. in 1934 the berlin-based business of the jewish family was "aryanised". hermann finally emigrated to new york in 1939.

this book on advertising has a funny title: "wirb und werbe!" (advertise and become!) mocks a famous quote of goethe's:"stirb und werde" (die and become!).

i guess ullstein was not able to publish in germany anymore, so this book was published by the bern-based a. francke company.

the design of the jacket and title page show a certain modernist influence – possibly by the same unknown designer who also worked on book 459?

there are numerous reproductions of "good" ads, and the author leaves no doubt about where good advertising originated: the u.s.a.

below the famous dog listening to "his master's voice".

swiss examples include this ad for "hero", a producer of jams/preserves, ...

... and this stunning modernist ad for "bally", the shoe brand.