book (design) story #83
markus kutter:
geigy 1758-1939 / geigy heute 1958
birkhäuser ag , basel, 1958
printer: karl werner ag , basel / birkhäuser ag, basel
size: 25 x 23 cm
designer: karl gerstner
in basel, swiss typography is closely linked to the local chemical industries. in 1958 the geigy company (today: novartis) celebrated its 200-year anniversary with a two-volume publication designed by karl gerstner (*1930) and (partly) written by markus kutter (*1925) – a "dream team" that later founded ggk, a successful advertising agency.
karl gerstner used his trademark square format with brownish card wrappers and a white spine – very similar to the books in stories 16 and 37). each volume has its own slipcase.
akzidenz-grotesk type, ...
... asymmetric page layout, ...
... grid-based image placement ...
... – classic swiss typography!
typical for gerstner's style: some titles begin with lower-case, texts are set flush left, ragged right, ...
... and some sections have pages in different colours.
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