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book (design) story #203

leo leuppi:
wegleitung zur allianz-ausstellung 1947

kunsthaus zürich, 1947
printer: buchdruckerei der "neuen zürcher zeitung", zürich
size: 21 x 15 cm
designer: max bill

the year after the exhibition featured in book story 202, the "allianz" association of modern swiss artists was founded. this exhibition marks the 10th anniversary.

again, max bill (1908-1994) designed the cataloge. the vertical list of artists names seemed to have become a trademark design for "allianz" catalogues – also used by richard paul lohse, see stories 176 and 136.

above text contributions by le corbusier and richard paul lohse, below paintings by verena loewensberg and lohse.