wiedler.ch

book (design) story #234

hans fischli:
meister der plakatkunst

kunstgewerbemuseum zürich (wegleitung 229), 1959
printer: aschmann & scheller ag, zürich
size: ?? x ?? cm
designer: siegfried odermatt

another kunstgewerbeschule zürich exhibition catalogue: masters of poster art.

siegfried odermatt (*1926) designed the poster and catalogue for this exhibition. odermatt – who shares a studio with rosemarie tissi since 1968 – has actually himself assembled a great collection of 100+3 swiss posters which is regularly shown in exhibitions and documented in a beautiful book (isbn 39080808495, out of print). if you have the book: the "plakatkunst" poster is reproduced on page 125.

the typography is typically swiss – sans-serif type and asymmetric layout.

among the featured poster artists are also swiss designers such as ernst keller (above), richard paul lohse, alfred willimann, carlo vivarelli (below), ...

... and josef müller-brockmann (below on the left). on the right el lissitzky's famous 1929 poster for the russian exhibition in zürich, and a british railway poster by alexander alexeieff.