wiedler.ch

book (design) story #309

p. frey:
der graphiker

städtische berufsberatung, zürich (zur berufswahl, 45. jahrgang, heft 2), 1969
printer: art. institut orell füssli ag, zürich
size: 21 x 21 cm
designer: walter bangerter

a huge letter "g" in an extra-bold akzidenz-grotesk on the front cover, ...

... on the back typical tools a graphic designer of the pre-digital age worked with.

this is an information brochure is about the profession of graphic designer, ...

... designed by walter bangerter (1907-1986) in the typical swiss style of the time.

according to the impressum the photos were made in cooperation with the verband schweizer graphiker (vsg). no names are mentioned, however we can identify work by josef müller-brockmann and jörg hamburger on the right.