book (design) story #314
bernhard schmidt-schaller:
küderli & co. / handbuch 2 / eisenbranche
küderli & co., zürich/basel, around 1954
printer: basler druck- und verlagsanstalt, basel
size: 21 x 16 cm
designer: hermann eidenbenz
here we have a technical handbook of ironmongery küderli & co., with german and french text.
the impressum names the designer: h. eidenbenz, basel.
hermann eidenbenz (1902-1993) used sans-serif throughout, in different weights and sizes.
to organise the complex subject eidenbenz combined asymmetric and axial arrangements.
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