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book (design) story #345

willy rotzler, fritz billeter:
suisse / 36e biennale de venice 1972

département fédéral de l'intérieur, berne, 1972
printer: abc, zurich
size: 22 x 24 cm
designer: kurt wirth

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this brochure accompanied the art exhibition representing switzerland at the 36th biennale of venice in 1972.

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bern-based graphic designer and artist kurt wirth (*1917-1996) chose an opulent golden cover, with the name of "switzerland" in the three official languages.

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the sans-serif letters are treated like abstract elements in modernist, "kinetic" art – a bit like in book story 140.

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switzerland was represented by the painter richard paul lohse (1902-1988) who was also an important pioneer of swiss graphic design.

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lohse's "multi-column, grid-based" painting proofs its conceptional similarities to swiss typography.

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the second artist was willy weber (1933-1998) ...

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... whose trademark were sculptures produced by the impact of exploding dynamite on metal surfaces.

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