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book (design) story #363

willem sandberg:
nu

steendrukkerij de jong & co, hilversum, 1959
printer: steendrukkerij de jong & co, hilversum
size: 25 x 25 cm
designer: willem sandberg

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in 1959 this brochure with the title "nu (now) – in the middle of the xxth century" was published by the printing company de jong in hilversum, in their series of "kwadraatbladen" (square prints).

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the sandberg docu (isbn 9021505320) says about this book: "in his characteristic way of writing – short sentences, no capitals or punctuations – he formulated in 'nu' some of his ideas on what he considered essential in art and artists, and about the function of a museum of contemporary art."

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all texts are printed in four languages – french, dutch, english, and german.

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the text finishes with the lines:

enter this our xxth century
now
adjustment to the past = slow death
                to the future = life

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sandberg's design style at its purest – the "wholemeal" paper of the cover is even more grainy than usual.

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