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book (design) story #368

max hochweber:
anwendungstechnik moderner anstrichstoffe

verlag p.g. keller, winterthur, 1963
printer: a. schöb, zürich
size: 26 x 22 cm
designer: franz fässler

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this technical handbook for construction painters and architects was edited by max hochweber (1918-2002) of the empa research institute, and published by the vslf, the union of swiss lacquer and paint manufacturers. the cover illustration demonstrates subtractive colour mixing: interestingly the primary colours are blue and red, not cyan and magenta as commonly uses in colour printing.

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the illustration is based on the organisation's logo which is printed on the spine.

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the vertical rule of the cover is repeated on the title page.

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we find the usual "swiss" ingredients: asymmetric layout with sans-serif type and square photos.

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the book was designed by franz fässler (1920-2003), see also story 90.

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