wiedler.ch

book (design) story #565

(unknown) :
switzerland under snow

swiss national tourist office, zurich, around 1937
size: 18 x 12 cm
photographer: meerkämper, steiner, gauchat, etc.
designer: pierre gauchat

this is an english version of the french language winter sport brochure shown in our previous story.

although it shares the general style of the series, one can immediately tell that these photomontages ...

... are not herbert matter's work.

while the photos are partly the same, the design of this leaflet is credited to pierre gauchat (1902-1956).

the initial paragraph claims that switzerland is one of the cheapest holiday countries, due to the devaluation of the franc – which happened in september 1936, so this brochure was obviously printed after this date.