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book (design) story #578

rudolf hostettler:
type

sgm-books, st.gallen / london, 1949
printer: zollikofer & co., st. gallen
size: ?? x ?? cm
designer: rudolf hostettler

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although this collection is about modernist book design of the 20th century, i occasionally sneak in interesting examples of traditional or neo-traditional typography of that era – like this one.

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rudolf hostettler (1919-1981) was editor of the trade magazine "schweizerische graphische mitteilungen" or short "sgm", and his "sgm-books" were related publications. note the use of the traditional "long s" in the "sgm" logotype.

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"type – a selection of types" is a trilingual book in english, french and german.

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there is a "family tree" of (western) printing type development.

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the main section consist of print samples: typefaces of several european typefoundaries – ...

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... haas in münchenstein/basel, bauer in frankfurt/main and deberny & peignot in paris, among others, ...

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... with detailed info about each typeface.

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there is also an ad for book 418 by the same publishers.

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