book (design) story #632
(unknown) :
sauter a.g., basel / bulletin sauter
fritz sauter a.g., basel, around 1942
size: 21 x 15 cm
designer: (unknown)
the fritz sauter a.g., founded in 1910 and still in business today, is a basel-based manufacturer of thermal appliances and electric time switches.
the claim on the title states "precision in electric heat". .
the silver sticker refers to the 25th anniversary of the mustermesse, a swiss trade fair in basel, which dates the brochure around 1942.
note the "modernist" use of red, ...
... and photomontages with ...
... integrated typography.
--------------------------------------
book (design) stories home
index of published book (design) stories