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book (design) story #653

georges heberlein:
100 jahre heberlein 1835-1935

heberlein & co. a.-g., wattwil, 1935
printer: art. institut orell füssli, zürich
size: ?? x ?? cm
photographer: hans finsler
designer: (unknown)

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here a book that has travelled quite a bit.

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when i found this copy listed on a website it turned out that it was located in brazil.

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a brazilian colleague managed to buy it there and another colleague brought it back to switzerland ...

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... literally "back to switzerland": the book is about heberlein & co, a swiss textile finishing company located only 50 km from where i live.

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it was published in 1935 at the occasion of the company's 100th anniversary.

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among the authors is director georges heberlein (1874-1944) who contributed a history of the company founded by his grandfather.

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what makes this book special is not its rather conventional typography, ...

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... but the impressive photo section: ...

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... heberlein commissioned renowned swiss photographer hans finsler (1891-1972) to document factory buildings, ...

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... workers and warehouses, ....

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... machinery and processes, ...

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... and finally the products: ...

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... finsler's photos ...

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... show the textile materials and structures ...

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... in all their beauty.

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