book (design) story #657
(unknown) :
das bild der depression
j.r. geigy a.g., basel, 1965
size: 24 x 17 cm
designer: (unknown)
this folder with the title "the picture of depression" contains a portfolio of six brochures about depression and its treatment ...
– promotional material published by the pharmaceuticals company geigy.
the cover image suggests "a light at the end of a dark tunnel", and in colour healing/theapy purple is apparently often considered as a remedial against depression.
no designer is credited, ...
... and this portfolio is also not featured in the recent geigy corporate design catalogue (isbn 3037781602).
design and typography are typical for the "geigy style" ...
... which was instrumental in popularizing swiss graphic design around the world in the 1950-60s.
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