book (design) story #662
werner graeff:
prospekte wirksam gestalten
verlag organisator ag., zürich, 1950
size: ?? x ?? cm
designer: werner graeff
werner graeff (1901-1978) was a german modernist photographer who emigrated to switzerland in the 1930s.
in 1950 graeff published this booklet on designing promotional material. the publisher included a voucher for a free consulting session.
while the cover design features a kind of geometric spiral wave and centred typography, ...
... the title page is set asymmetrically in akzidenz-grotesk.
as with his earlier book on photography (see story 403), ...
... graeff used explanatory drawings rather than photos.
a couple of original flyer samples are laid in, ... .
... among them a flyer for a new ibm typewriter model, ...
... designed by (gottfried) "honegger-lavater".
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