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book (design) story #741

(unknown) :
st. moritz bad

kur- und verkehrsverein st. moritz, around 1952
size: 21 x 10 cm
designer: leo keck

Book image

this flyer for "st. moritz bad" (st. moritz spa) comes with a cover design by leo keck (1906-1987). keck's design was also used for a poster which is commonly dated 1952. note the smiling sun logo cheekily peeping out of a huge gentiana blossom.

Book image

the flyer acts as a guide to the mountain flora; verso text in german, french, english and italian, with "mock photo album" artwork.

Book image

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