wiedler.ch

book (design) story #79

eduard seiler:
das schweizervolk und seine wirtschaft

aktionsgemeinschaft nationaler wiederaufbau (redressement national), zürich, 1944
printer: buchdruckerei baublatt ag., rüschlikon-zürich / buchdruckerei berichthaus, züric
size: 24 x 16 cm
designer: otto schmitt

although many exponents of the swiss modern graphic design movement were politically rather left-wing, this doesn't mean that the modern design style was limited to leftish publications. this brochure published by the swiss national-liberal organisation "redressment national" during ww2 is designed in a "new typography" style.

sans-serif type, asymmetric title layout, fat page numbers, photo bleeds – all the elements that jan tschichold had propagated in his 1928 book are there.

the brochure's designer is credited: otto schmitt, zürich – a name i don't know much about.

the photographers are credited, too – many of the great swiss photo artists are there: the cover photo is by jakob tuggener, others are by eidenbenz, klauser, senn, schuh, staub and michael wolgensinger (photo below).