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book (design) story #485

friedrich edouard gygi:
f. gygi + co. / inserate und neujahrskarten 1942-1954

f. gygi + co., bern, 1954
printer: stämpfli & cie., bern
size: 34 x 24 cm
designer: hans hartmann, kurth wirth, adolf flückiger (cover)

this big brochure published by bern-based painters and plasterers f. gygi + co. is ...

... a compilation of their unconventional ads and new year cards from the years 1942-1954. the company was founded by friedrich edouard gygi (1877-1959).

these ads were designed by local graphic artists, and ...

... mostly appeared on the rear cover of kunst halle bern catalogues, see e.g. story 432. this book is almost a "who's who" of bern-based graphic designers: the cover is by adolf flückiger (1917-1998), the many examples include designs by ...

... (always below) robert sessler (1914-1988), ...

... franz fedier (1922-2005), ...

... otto tschumi (1904-1985), ...

... hans hartmann (1913-1991), ...

... bernhard luginbühl (*1929), ...

...again hartmann, ...

... kurt wirth (1917-1996), ...

.... dieter roth (1930-1998), ...

and again hartmann. the book made it among the "most beautiful swiss books" of 1954. the jacket by hartmann is unfortunately missing.